Together with the McCann agency and the production company Menta, we directed an advertising campaign for Acció, the agency within the Generalitat de Catalunya focused on enhancing business competitiveness, with the goal of attracting international entrepreneurs to establish their companies in Catalonia. The campaign included several video capsules featuring executives of foreign origin who work in Catalan companies.
One of these capsules was a TV commercial for TV3, where these executives recited Catalan sayings, symbolizing their integration and commitment to the local culture. Through their stories, the campaign conveyed a clear message: Catalonia offers a vibrant and welcoming business environment.
